 Benefits Of Auction Marketing
Benefits Of Auction Marketing To The Seller
Include:
- The Highest Current Market Price - a highly
charged, competitive bidding environment causes real
buyers to offer their best price in competition with
each other.
- Time - auction marketing dramatically
reduces normal marketing time and reduces holding
costs to the seller.
- Negotiations - are tremendously minimized -
buyers must purchase on terms and conditions
determined by the seller prior to the auction.
- Curtailed After Sale Liability - buyers are
fully aware of property specific data prior to
bidding.
- Maximum Market Exposure created by intense,
aggressive, pro-active advertising, promotion and
public relations.
- Competition Between Buyers - forces price
to its highest level, sometimes beyond perceived
market value.
Benefits Of Auction Marketing To The Buyer
Include:
- The auction method of marketing real estate
provides several noteworthy opportunities to a
perceptive buyer. By attending a real estate auction,
you will have the opportunity to bid on more property
in a very short period of time than you might
otherwise have the opportunity to buy in several
months.
- As a buyer, you can feel comfortable that you
receive excellent value for the money spent, as you
will pay only a few dollars more for the property than
someone else was willing to pay.
- Your time is well invested as much of the
information you might need to make a purchase decision
has already been assimilated for your consideration
and is immediately available to you.
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