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AUCTIONEERSREALTORSCONSULTANTS
Successful real estate marketing across the Carolinas,
Georgia and the Southeast, sale after sale after sale
 
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SELLING AT AUCTION - 10 KEY POINTS

  • Greenville AuctioneerOnce considered an alternative of last resort, the auction marketing process is now often a choice of first preference in selling real estate, for some very sound reasons
     
  • The central concept of selling at auction is to use concentrated, high impact, market saturation level advertising, promotion and public relations, to assemble every real buyer for a property in the same place and at the same time, then to use the competition between buyers to force price to its highest current market level
     
  • Auction marketing consistently produces maximum current market price, because every buyer must bid in a competitive bidding environment or risk losing the property
     
  • Auction marketing provides an upside sale price potential which is not available through traditional real estate brokerage. Generally, conventional real estate brokerage operates by offering the property at a listed price, then negotiating from there, usually downward. Auction marketing facilitates negotiations through the bidding process and moves the sale price to a higher level, sometimes far beyond perceived market price
     
  • The auction process timely terminates holding costs associated with the ownership of real estate, generally estimated at 15% to 25% per year and recognizes the time value of receiving proceeds quickly, rather than over a much longer period of time
     
  • Negotiations are dramatically reduced in a real estate auction transaction, because they are established by the seller prior to the release of advertising and promotion. All buyers know the Seller’s terms and conditions of sale prior to bidding on the property
     
  • South Carolina Real Estate AuctionsAuction marketing is an accelerated real estate marketing tool which creates a sense of urgency among real buyers and gives buyers a reason to do business now
     
  • It is an asset management strategy which provides for a timely sale of the property at the best available current market price, on the seller’s terms and conditions
     
  • It satisfactorily addresses proprietarial concerns because all business is conducted with transparency, openly and in public
     
  • Auction marketing is frequently used by individuals, privately held corporations and partnerships, estates, real estate developers, REALTORS/brokers, Fortune 500 companies, banks, financial institutions, trust officers, court systems and a wide variety of other sellers
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